Tag: marketing

  • Consumer Buying Decision Process – 6×3

    In today’s episode, Chuck picks a marketing topic: the consumer buying decision process. He talks about the five steps (problem or need recognition, information search, evaluation of alternatives, purchase, and […]

  • 5×4 – Company Growth Strategies

    In today’s episode, Chuck talks a marketing topic: the 10 ways you can grow a business. He talks about what a company might gain from each strategy, using illustrative examples […]